ericaamerica Winter '03
Launched November 2002
A collection that was years ahead of it’s time, Sport featured many then unseen techniques that are common place in fashion today such as graffitti painted graphics and striping, tweeds and wools for men and a very tailored old world look that captured the feel of a by gone era of sports for gentlemen.
Accessorised by milinery and shot in a regal, beautiful sepia style, it’s worth looking at this gallery from 2002 and comparing it to the looks currently adorning almost every men’s fashion publication years later.
Sport was the collection that brought ericaamerica to every major city in Australia and from that point, there was no turning back.