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ericaamerica Summer '03

Launched May 2002

A burst of Pop Art inspired color and plastic army men, Pop was the inaugural ericaamerica collection to hit the runways of Australian Fashion Week.

Debuting as part of the New Generation catwalk show of 2002, Pop launched ericaamerica onto the international fashion circuit and garnered the label stockists as far and as wide as the US and Japan

A celebratory homage to the likes of Lichtenstein, Warhol and a tongue in cheek celebration of the boyhood joys of comic books and action figures, the collection was well ahead of it's time with an emphasis on heavily textured, graffitti inspired prints, embellished denims and a our range of iconic, fedora crowned baseball caps.

 

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